Summer Edition Copies
Winter Edition Copies
Annual Readership


Where Canadian Rockies is often called “the visitor’s bible.” The magazine has a front-of-book feature well with in-depth coverage of activities, attractions, dining, shopping and more. Sections for Banff & Area (including Canmore, Lake Louise and Kananaskis) and Jasper & Area (including Hinton) are filled with engaging ‘hot tips’ and detail-rich listings. There’s also an eight-page maps anchor at the back.

Attractive, informative publications are referred to frequently. Where Canadian Rockies maintains a high standard of writing, is printed in full colour on glossy stock and is perfect bound. Yet, it has advertisement rates that are among the lowest of all Canadian consumer magazines on a cost per thousand (CPM) basis.



Where Canadian Rockies is a digest-size magazine (5 1/4″ x 8 1/4″) with a circulation of 410,000 copies a year (140,000 copies in winter, 270,000 copies in summer) through more than 700 distribution outlets.

Magazines with substantial circulation offer advertisers great impact. Where Canadian Rockies is available to virtually every visitor to Banff, Lake Louise, Canmore, Kananaskis and Jasper while they are in the mountains.


Where Canadian Rockies is distributed by IMPACT! Brochure Systems to over 900 locations, most serviced weekly. Inventory is closely monitored (and reallocated as required) to ensure practically every magazine ends up in the hands of travellers.

Advertising is most effective in magazines distributed specifically to advertisers’ prospective customers. Serving over 250 advertisers and 905,000 readers annually, Where Canadian Rockies is recognized as a highly effective and cost efficient way of reaching the lucrative visitor market.