WHERE CANADIAN ROCKIES MAGAZINE
Where Canadian Rockies is often called “the visitor’s bible.” The magazine has a front-of-book feature well with in-depth coverage of activities, attractions, dining, shopping and more. Sections for Banff & Area (including Canmore, Lake Louise and Kananaskis) and Jasper & Area (including Hinton) are filled with engaging ‘hot tips’ and detail-rich listings. There’s also an eight-page maps anchor at the back.
Attractive, informative publications are referred to frequently. Where Canadian Rockies maintains a high standard of writing, is printed in full colour on glossy stock and is perfect bound. Yet, it has advertisement rates that are among the lowest of all Canadian consumer magazines on a cost per thousand (CPM) basis.